The Stedelijk Museum ARtours project was launched when the museum building on Museum Square was closed for extensive renovation. The experiments with the latest forms of multimedia technology and augmented reality for smartphones presented innovative ways of sharing stories about the collection and entering into a new dialogue with the public. The project resulted in a number of projects on Museum Square, at the LowLands pop festival and, later, in the museum. The collaboration with artists such as Jan Rothuizen, Sander Veenhof and Willem de Ridder reveals that augmented reality can be a powerful tool, also from an artistic point of view.
For more information anout the various projects see: http://www.stedelijk.nl/en/artours/history-and-archive